With limited marketing budgets, small businesses can take advantage of social media by using the following tips:
• Manage your time by creating a calendar of content and scheduling posts using software like Hootsuite.
• Make your posts educational and fun. How often you post is not as important as the quality of content you are posting.
• Be responsive to comments, and generate enthusiasm from happy customers commenting.
• Use delighted customers as your ambassadors in the social media sphere. When you receive great feedback from happy customers, ask them to share their experiences on an online review platform, like Yelp or Google.