Business

Hurricanes are categorized by wind speed, but the real danger is water.

As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.

Did you know managing socially distant pedestrian flow is more than just arrows taped to the floor?

COVID-19 left millions of Americans furloughed or jobless, and internship programs have been affected, too.

MyAdvisor, a veteran-owned business that connects others to mental health services, has some tips for how employers can support a vital new mission: PREVENTS.

One of the unspoken accomplishments in life is the ability to identify true allies; this unprecedented quarantine period has been an effective filtering system to identify them.

With COVID-19 numbers rising, Delta Air Lines has announced its plan to continue capping available seating on planes at 60% and blocking middle seats through Sept. 30.

Sometimes email marketing can feel a bit like cold calling 2.0. But, when it’s done right, it can be an effective communications tool.

When deciding whether to continue its intern program, Phillips 66 chose to honor all of its commitments.

Gen Zers (roughly defined as those born after 1996) are entering adulthood and becoming a segment professional marketers and business leaders must understand.

According to Vacasa.com, 88% of employers in the U.S. have encouraged or required their employees to work remotely.

Working from home is now the new norm – but what does the post-corona office setup look like if and when you return?

While earthbound, NASA astronauts train using “analog missions” in locations similar to space – like the ocean.

The National Restaurant Association launched a grassroots education and engagement resource available online, Restaurants Act.

To me, Instagram can be the place you go to get away from your other social media feeds, which are typically populated with news and opinions from people you went to high school with.

With extended school closures and summer fast approaching, many parents are struggling to find the time to balance working from home and keeping their kids entertained and engaged with STEM education.

Managing expectations and keeping external stakeholders like customers, suppliers and the local community updated is important, especially now.

Now more than ever, brands need to show their customers that they put people ahead of profits. Not doing so risks irreparable reputational damage.

It’s amazing how well the human mind can adapt in the face of tragedy and rapid change. Creativity has been alive and well in the midst of the pandemic, as demonstrated by these super-cool inventions.

Social distancing and stay-at-home orders won’t last forever. But when the dust settles after COVID-19 peaks, businesses might be looking at a new normal. 

The new remote work reality means that your presentations and training sessions have to work from home, too.

The Public Relations Global Network (PRGN) is publishing on its website a series of COVID-19 posts – curated from public relations agencies worldwide – focused on offering insight, guidance and observations on marketing communications amid the pandemic.

It’s important to make sure everyone stays on the same page while working remotely during this uncertain time. Here are some communication tips.

Beyond resisting distractions (cats, Netflix, you name it), working remotely demands an intentional effort to live a healthy lifestyle. 

It’s no doubt epidemiologists are the go-to experts as the world tries to contain COVID-19, but that doesn’t mean that engineers are sitting this one out.

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of a crisis like the coronavirus, this instant access merely feeds the public’s need for more details.

Six years ago this month, the first issue of The 100 landed in readers’ inboxes, delivering concise insights into business,…

Clever Real Estate surveyed the 50 largest metros in the country, ranking them based on the affordability of launching a startup. Houston earned the No. 6 overall spot.

Developing the perfect pre-work routine can help maximize your daily productivity. Start this week by implementing the following routines:

The communications industry is constantly evolving and growing, so it’s important to continue learning about new resources, especially apps you…