Business

In my 20s, when I was put in charge of a 25-person marketing team spread over two floors at The Charlotte Observer, I observed our biggest weakness was communications. Ironic, since we were in that business.

In the health-care industry, only 30% of C-suites are women and a mere 13% of companies have female CEOs. To encourage future female leaders and close this gender gap, Ayse McCracken formed Ignite, a Houston-based network of over 130 female health-care executives, in 2016.

Esports has taken the gaming world by storm. Some experts have predicted that Houston could become the second-biggest hub for esports, behind Los Angeles.

Between work, school, sporting activities and social activities, making sure that your family is where they need to be can be stressful.

It can be hard to receive negative feedback, especially in the workplace. It’s also difficult to give negative feedback in a manner where employees listen, understand and eventually grow from the experience. By using a few tactics, there are ways to improve the experience of criticism from both perspectives.

An editorial calendar is a schedule of topics for your content. You may create an editorial calendar for owned content, such as media pitches, social media strategy, blogs and more.

A manager friend often says, “I can’t solve a problem if I don’t know about it.” That’s his way of encouraging colleagues to inform him of issues as they arise.

Want to create stronger passwords to protect yourself against cybercriminals? Here’s our two cents:

Don’t be so formal, write conversationally, find your voice – you’ve probably heard it all before.

Everything slows down as the summer months approach. People take vacations, offices close early in the day and everyone moves at a more leisurely pace … but that doesn’t mean your business has to suffer.

Developing the perfect pre-work routine can help maximize your daily productivity. Start this week by implementing the following routines:

Gone are the days of automatically handing out plastic bottles of water at work. More companies are keeping the environment in mind, and gaining respect while doing it, by offering sustainable options for office guests and employees.

In any field, cultivating public speaking skills is key. Being confident and comfortable public speaking is necessary in order to effectively communicate your ideas and get your messages across.

Leveraging off The 100 Companies’ success in 20 geographical markets from Denali to Dubai and our launch of The Travel 100, our publishing network expanded last month into a second industry vertical: The Association 100.

Saying sorry has become a habit these days, but over-apologizing at work can undermine your confidence and credibility. Here are fixes for three common scenarios:

Could you be benefitting from marketing your products and services on LinkedIn? Recently released reports from Microsoft suggest that you could be. The professional and business-based platform has shown increased levels of engagement recently.

The PR Boutique, founded by Karen Henry and Gretchen Brice in 2004, recently celebrated its 15^th anniversary in style at Houston hotspot B.B. Lemon.

We’ve got the secret to success. No joke.

Almost everyone likes a person with a good sense of humor. Studies even show humorous people are more successful and are more likely to be in positions of influence.

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

I’m a naturally curious person, which can lead to wasted time going down internet “rabbit holes,” where one topic connects to information on a dozen or more fascinating subjects that I can’t help but be interested in. Sound familiar?

If you think that going green at work is difficult, think again.

According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.

Houston’s Pennzoil Place towers are getting a new tenant, albeit a rather nontraditional one. With remote work on the rise nationwide, the New York City-based coworking company Bond Collective has sought to expand into downtown Houston.

Do you get inundated with emails and often miss or completely lose important communications? Start cleaning up your emails today.

It’s Girl Scout Cookie season, and even though Girl Scouts are much more than cookies – and crafts and campfires –everyone wants to talk cookies, so let’s talk cookies.

As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.

It seems that nearly everyone is pursuing a side hustle these days. It’s almost impossible to get on social media without seeing a friend pushing a product or service.

Can we believe we are saying 2019 already? As Q4 is ending, communication specialists are preparing to implement their 2019 strategies – these must include the use of video on social media.

With the holiday season in the rearview and summer still months away, staying motivated at work can be challenging. Here are some tips to keep yourself moving each day:

“I love keeping track of my receipts and organizing them,” said no one ever. That’s why when the star-studded cast of the Expensify commercials came across my screen not once, not twice, but numerous times during the Super Bowl, it caught my attention.