Business

If you think that going green at work is difficult, think again.

According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.

Houston’s Pennzoil Place towers are getting a new tenant, albeit a rather nontraditional one. With remote work on the rise nationwide, the New York City-based coworking company Bond Collective has sought to expand into downtown Houston.

Do you get inundated with emails and often miss or completely lose important communications? Start cleaning up your emails today.

It’s Girl Scout Cookie season, and even though Girl Scouts are much more than cookies – and crafts and campfires –everyone wants to talk cookies, so let’s talk cookies.

As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.

It seems that nearly everyone is pursuing a side hustle these days. It’s almost impossible to get on social media without seeing a friend pushing a product or service.

Can we believe we are saying 2019 already? As Q4 is ending, communication specialists are preparing to implement their 2019 strategies – these must include the use of video on social media.

With the holiday season in the rearview and summer still months away, staying motivated at work can be challenging. Here are some tips to keep yourself moving each day:

“I love keeping track of my receipts and organizing them,” said no one ever. That’s why when the star-studded cast of the Expensify commercials came across my screen not once, not twice, but numerous times during the Super Bowl, it caught my attention.

If you want people to engage and talk with you, ask better questions. We all know that the answer to “How was your day?” will typically be “fine.” Ask a more open question.

With spring on the horizon and new events and seasonal temperatures to enjoy, BALANI Custom Clothiers has identified some top trends. First up – teal and raspberry have been named hot fashion colors. Implementing these in jackets, pocket squares and even shoes will liven up any outfit.

Knowing what to post on your company’s social media accounts can be challenging, but some simple guidelines can help you keep it updated. Certain types of content can perform best for each platform:

Recently, I had an employee tell me that her paycheck was not as important as the education we could provide her. As a business owner, you can’t afford to cut out employee development from your budget.

Reuters recently released their Journalism, Media and Technology Trends and Predictions 2019 report and found a fascinating figure – 75% of publishers think audio will become a more important part of their content and commercial strategies.

Business email inboxes are noisier than ever, so avoiding “opt-out status” with your colleagues is crucial. Here are three tips for email etiquette:

With limited marketing budgets, small businesses can take advantage of social media by using the following tips:

Looking to spice up your sales copy? Maybe make a product description more appealing or craft a compelling email that helps you sell your service?

If you’re a young professional, it’s likely that retirement is the last thing on your mind. With so many unknown factors in a lifetime, it is vital to start saving early for retirement.

The advertising arm of Google rebranded last year to make it easier for businesses to incorporate advertising platforms into their strategies.

Continuing education is beneficial for companies and employees. It’s something our agency encourages throughout the year, whether it’s through conferences, webinars or trade association memberships.

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

Many experts expect that the Federal Reserve may raise interest rates by a quarter-point two or three times in 2019. So if you’re thinking about getting financing for your business this year, this could be a pretty big deal.

Last week I led a crisis training for a nonprofit leadership team. It’s my favorite activity in public relations.

Incorporating sensory-based language helps your sales team make stronger connections, turning prospects into long-term clients.

You don’t always have to sit in a conference room when you meet with co-workers: Take a walk instead.

As we approach the heaviest shopping period of the year, retailers should be thinking about leveraging their in-store experiences to encourage shopper sharing on social media.

You’re at the age where you start thinking more realistically when it comes to answering the “what do you want for Christmas?” question. Instead of saying “I don’t know,” say you’re looking to read more in 2019, and provide a list of titles that you’ve been eyeing for months. Whether you prefer reading a hardback, e-version or audiobook, adding reading to your daily routine is a great habit to form in 2019.

Procrastination: we’ve all dealt with it at some point. But did you know it goes deeper than just putting off a task? In our minds, each task falls into one of four categories: expectancy, value, time or impulsivity. Or in layman’s terms, we don’t care, we’re not getting the wanted results, our time is too valuable, or we’re just downright impulsive.

Why so serious at work? Laughter can actually be beneficial for your workplace, according to a recent article from Fast Company.