Called “the brand your abuelita warned you about,” Mija Cultura is a Houston clothing company that specializes in streetwear. Run by Houston natives JoAnn Alvarez and Karla Dominguez, Mija Cultura’s designs are influenced by multiple places, mirroring the diversity of Houston.
The brand marries the founders’ Latina roots with their love of the emo music scene. Alvarez and Dominguez wanted to celebrate their culture while showing that there’s great diversity in being Latina in the U.S. After getting their start by selling at pop-up shops around Houston, you can now support the growing brand by shopping their online store.
– Jacqueline Gualtieri, The 100 Companies