Business Tips

If you’re looking to break into the world of marketing, it might be overwhelming trying to figure out where to start.

A personal website is a great way to make an impressive first impression online.

The value of including an influencer marketing strategy in your social media plan is continuing to increase, and is one of the most popular ways to create genuine connections with your audience.

If your business handles a great amount of customer and employee data, is protecting sensitive information (such as intellectual property and trade secrets) or relies on digital systems that control counterparts in the real world, the time to implement robust cybersecurity measures was yesterday.

When you are building your social media channels with a goal of attracting more leads, there are many strategies to grow your audience and increase engagement.

You never know what might come from a conversation with a stranger. Whether it’s a potential customer, employer, investor, etc.

Managing up is not as taboo of a concept anymore — rather, it is necessary to maintain camaraderie in the workplace.

Starting a business requires passion, perseverance and, in many cases, some financial backing.

I’m not an expert in the parenting department but I do work full time and have a very feisty one-year old who keeps me busy.

When it comes to professionalism, everything you do matters — and emails are no exception.

Guyana’s economy is projected to grow by 86 percent this year, according to the IMF.

In a year where social media soared, it’s not surprising that these platforms are constantly changing and growing.

1.Use banking apps daily to monitor your account activity.2.

The key to better cyber security starts with quitting that tired username and password combo.

As it goes any time a new president enters the White House, we’re going to be hearing a lot about the “first 100 days,” or the period for priority-setting and gauging the tone of the new administration.

For many companies, video chatting via platforms such as Zoom, Microsoft Teams and Skype are the new normal.

LinkedIn has become one of the most powerful ways for professionals and businesses to connect.

As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.

COVID-19 left millions of Americans furloughed or jobless, and internship programs have been affected, too.

MyAdvisor, a veteran-owned business that connects others to mental health services, has some tips for how employers can support a vital new mission: PREVENTS.

Sometimes email marketing can feel a bit like cold calling 2.0. But, when it’s done right, it can be an effective communications tool.

When deciding whether to continue its intern program, Phillips 66 chose to honor all of its commitments.

Gen Zers (roughly defined as those born after 1996) are entering adulthood and becoming a segment professional marketers and business leaders must understand.

According to Vacasa.com, 88% of employers in the U.S. have encouraged or required their employees to work remotely.

Managing expectations and keeping external stakeholders like customers, suppliers and the local community updated is important, especially now.

Now more than ever, brands need to show their customers that they put people ahead of profits. Not doing so risks irreparable reputational damage.

The new remote work reality means that your presentations and training sessions have to work from home, too.

It’s important to make sure everyone stays on the same page while working remotely during this uncertain time. Here are some communication tips.

Beyond resisting distractions (cats, Netflix, you name it), working remotely demands an intentional effort to live a healthy lifestyle. 

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of a crisis like the coronavirus, this instant access merely feeds the public’s need for more details.