Business Tips

As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.

COVID-19 left millions of Americans furloughed or jobless, and internship programs have been affected, too.

MyAdvisor, a veteran-owned business that connects others to mental health services, has some tips for how employers can support a vital new mission: PREVENTS.

Sometimes email marketing can feel a bit like cold calling 2.0. But, when it’s done right, it can be an effective communications tool.

When deciding whether to continue its intern program, Phillips 66 chose to honor all of its commitments.

Gen Zers (roughly defined as those born after 1996) are entering adulthood and becoming a segment professional marketers and business leaders must understand.

According to Vacasa.com, 88% of employers in the U.S. have encouraged or required their employees to work remotely.

Managing expectations and keeping external stakeholders like customers, suppliers and the local community updated is important, especially now.

Now more than ever, brands need to show their customers that they put people ahead of profits. Not doing so risks irreparable reputational damage.

The new remote work reality means that your presentations and training sessions have to work from home, too.

It’s important to make sure everyone stays on the same page while working remotely during this uncertain time. Here are some communication tips.

Beyond resisting distractions (cats, Netflix, you name it), working remotely demands an intentional effort to live a healthy lifestyle. 

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of a crisis like the coronavirus, this instant access merely feeds the public’s need for more details.

Developing the perfect pre-work routine can help maximize your daily productivity. Start this week by implementing the following routines:

The communications industry is constantly evolving and growing, so it’s important to continue learning about new resources, especially apps you…

Good leaders know that they can’t fix someone or change a culture with a single conversation any more than they…

Not quite a master at giving presentations? Let structure be your best friend. Take a moment to think about all…

Between work, school, sporting activities and social activities, making sure that your family is where they need to be can be stressful.

It can be hard to receive negative feedback, especially in the workplace. It’s also difficult to give negative feedback in a manner where employees listen, understand and eventually grow from the experience. By using a few tactics, there are ways to improve the experience of criticism from both perspectives.

A manager friend often says, “I can’t solve a problem if I don’t know about it.” That’s his way of encouraging colleagues to inform him of issues as they arise.

Want to create stronger passwords to protect yourself against cybercriminals? Here’s our two cents:

Don’t be so formal, write conversationally, find your voice – you’ve probably heard it all before.

Everything slows down as the summer months approach. People take vacations, offices close early in the day and everyone moves at a more leisurely pace … but that doesn’t mean your business has to suffer.

Gone are the days of automatically handing out plastic bottles of water at work. More companies are keeping the environment in mind, and gaining respect while doing it, by offering sustainable options for office guests and employees.

In any field, cultivating public speaking skills is key. Being confident and comfortable public speaking is necessary in order to effectively communicate your ideas and get your messages across.

Saying sorry has become a habit these days, but over-apologizing at work can undermine your confidence and credibility. Here are fixes for three common scenarios:

Could you be benefitting from marketing your products and services on LinkedIn? Recently released reports from Microsoft suggest that you could be. The professional and business-based platform has shown increased levels of engagement recently.

We’ve got the secret to success. No joke.

Almost everyone likes a person with a good sense of humor. Studies even show humorous people are more successful and are more likely to be in positions of influence.

I’m a naturally curious person, which can lead to wasted time going down internet “rabbit holes,” where one topic connects to information on a dozen or more fascinating subjects that I can’t help but be interested in. Sound familiar?

If you think that going green at work is difficult, think again.