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The CEO is the chief communicator, face of the company, and brand leader.
Authenticity is at the heart of effective CEO communication, and it’s more important than ever for association leaders to connect with stakeholders in meaningful authentic ways. If you write on behalf of a CEO, pay close attention to their tone, sense of humor, and passion. It matters.
Frequency is another critical component of a successful leadership strategy. A CEO’s reputation links inextricably to the association.
The CEO must engage regularly on issues that matter the most to members, staff and media.
– Meghan Henning, OnWrd & UpWrd, The Association 100