One of the unspoken accomplishments in life is the ability to identify true allies; this unprecedented quarantine period has been an effective filtering system to identify them.
Public Relations
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As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.
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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up with the latest trends.
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I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most bang for their buck, especially with millennials.
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