Sometimes email marketing can feel a bit like cold calling 2.0. But, when it’s done right, it can be an effective communications tool. Here are the most common mistakes brands make with email marketing:
• Forgetting welcome emails. If someone subscribes, take the opportunity to welcome them right away.
• Forgetting people are busy. We are all inundated with email all day, every day. Don’t send just to send and “be that guy.”
• Forgetting to be human. Personalized emails have a 26% higher open rate.
• Forgetting to ask for help. There are professionals who can help even micro-businesses for very reasonable budgets today.
– Eric Olsen, Fasturtle