Tips for working with the media

Managing expectations and keeping external stakeholders like customers, suppliers and the local community updated is important, especially now.

Media outreach can help you reach customers and the community. Are you ready to be in front of the camera or on the phone with journalists? Always remember:

• Be professional.
• Talk plainly and in full sentences for the purpose of sound bites.
• Don’t speak off the record.

If you regularly engage with media, consider media training. In the meantime, refresh yourself on the dos and don’ts of mastering the art of the media interview.

Bonus: See these tips specifically for Zoom interviews!

– Liz Baker, The Alaska 100