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Coronavirus highlights need for crisis communications plan

by the100companies
man with mask

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of a crisis like the coronavirus, this instant access merely feeds the public’s need for more details.

Yet misinformation during a crisis is sometimes more prevalent than the facts, which – along with science – are increasingly under attack. Consider the results of a survey that found 38% of beer drinkers would not buy Corona under any circumstances and 16% didn’t know whether the brew is related to the virus.

Learn more on what the coronavirus teaches us about crisis communications here.

– Jeremy Church, The Pittsburgh 100

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