Don’t overlook social media photography

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

Having a professional photo collection of staff members, locations and products ready to post on social media allows for a more strategic, visual approach to engagement. It provides options that can enhance social media editorial calendars while demonstrating a visual difference between quality images and spur-of-the-moment selfies and cell phone photos.

The same can be said for event coverage, as a professional photographer will showcase it in the best way possible.

– Mike Eller, Mike Eller Photography