Can we believe we are saying 2019 already? As Q4 is ending, communication specialists are preparing to implement their 2019 strategies – these must include the use of video on social media.
Two trends that launched in 2018 that will dominate in 2019:
1. Facebook video ad breaks: They started in late 2018, but in 2019, if your Facebook page pushes out videos, consider adding in video ad breaks.
2. Instagram Stories: In 2018 they came, but this year you need to make sure your brand is using the function to tell its story, especially with the ability to save highlights.