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Often it’s not what you know but who you know. Commercial real estate is best viewed as a relationship-driven industry.
Even with the best data tools at our disposal, I’ve found myself at the closing table due, in large part, to who I knew was the best, most likely buyer for any given asset. Getting a listing and knowing who to call for inside valuation or active buyers is invaluable.
Likewise, having outsiders refer my firm or me to a client is the best compliment I can ask for. We own the knowledge and have the experience – we build relationships.
– Steve Massell, Massell Commercial Real Estate, The Georgia 100