Space City tourism rockets to new heights

Last month Visit Houston hosted its fifth annual Houston Tourism Summit, which highlighted the Bayou City as “The Next Frontier.” In 2018, Houston welcomed 22.3 million visitors who generated $80 billion in travel revenue and $1.2 billion in tax revenue.

Preparing to celebrate the 50th anniversary of the historic 1969 Apollo 11 moon landing this summer, Visit Houston shared the economic and social impact of large-scale events on the travel industry. The featured case studies offered up insights into the growing Mexico travel market, behaviors of millennial and Gen Z travelers, and the growth of cultural tourism.

– Megan O’Malley, Thompson & Co. Public Relations