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When our company launched a 100-word newsletter in 2013, we hoped we were starting something that had legs. We started pitching our digital platform to PR firms, but it turns out we should’ve been listening to their clients.
Two CEOs recently suggested how they’d adopt our idea to display their thought leadership to their markets. They’ve prompted us to pivot, based on their success with The Georgia 100 and The Arizona 100. At their suggestions, we’re looking beyond agencies to emerging thought leaders and have added ghostwriting to our turnkey offering.
Know someone who’d like to be a thought leader? We’ll help.
– Chris Schroder, The 100 Companies