The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.
So how can marketers and users crack the Instagram code? Forbes suggests using micro-influencers – everyday consumers who have a significant following on social media (between 1,000-10,000 followers). They’re more likely to become authentic advocates for brands, so they’re an essential, emerging tool for marketers to relay their messaging.